GREAT TALES OF MODERNITY

Chanchal

The Horror of Banalisation

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We have grown accustomed to horror being present in an almost routine manner in our lives. The presence of bombings, massacres, natural disasters, and other collective tragedies is so continuous that we end up accepting everything, provided we are supplied with a narrative logic capable of operating behind the tragedy —even if it is a twisted, destructive, disproportionate, and often false logic. The logic of horror allows us to isolate it and assimilate it as just another piece on the chessboard...

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el deseo y el desodorante

Of Desire and Deodorant

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The quotation above, delivered by the Italian semiotician, philosopher, and writer Umberto Eco during a press conference after receiving an honorary doctorate in Communication and Culture from the University of Turin, might lead one to wonder whether the same author who denounced the hijacking of culture in his most famous work...

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midas

The Cult of Greed

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In the 8th century BC, there existed a powerful monarch who ruled the kingdom of Phrygia (in modern-day Turkey) whose reign was characterized by immense wealth derived from the vast natural mineral resources of the region, particularly in the form of alluvial gold washed down by nearby rivers. It was the richness of one of these rivers, the Pactolus, that funded the dynasties of Phrygia and later Lydia, giving rise to the appearance of the first minted coins in human history...

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Capilla Síxtina

The Extinction of Desire in the Era of Technological Jouissance

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After a long period of fading, truth finally revealed itself to be what it always was: a fable. Thus, the era of contemporary cynicism was inaugurated—the era of those disillusioned with Truth, of those who know that everything is nothing more than a semblance of truth (Baudrillard’s era of the simulacrum), of the Other of truth that does not exist (Lacan), which is merely a semblance with which one cynically ironizes...

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no-lugar

The Ghost of the “Non-Place”

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In 1992, the French anthropologist Marc Augé published his work Non-lieux. Introduction à une anthropologie de la surmodernité (Non-Places: Introduction to an Anthropology of Supermodernity), in which he introduces the concept of the "non-place" as the new space of modernity, in opposition to the anthropological place—that which articulates identity, relationship, and history...

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